Privacy Policy

1. Introduction

MBL Consulta, SL ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our mobile application OK4ME (the "App").

By using the App, you agree to the practices described in this Privacy Policy.

2. Information we collect

2.1 Information you provide

• Profile information: Dietary preferences, allergies, diets (vegan, vegetarian, etc.), dietary restrictions
• Account information: Email address, username, password (encrypted)
• Preference data: Partner visions you subscribe to, app settings

2.2 Information collected automatically

• Scan data: Images of ingredient lists you scan, text extracted via OCR, analysis results
• Usage data: Frequency of use, features used, interactions with the App
• Technical data: Device type, operating system, App version, unique device identifiers
• Location data: Approximate location (country/region) for translation and content personalization (if you give us permission)
• Analytics data: Aggregated and anonymized statistics on purchase decisions and scanned ingredients

2.3 Information from third parties

If you sign in via third-party services (e.g., Google, Apple), we may receive basic profile information in accordance with their privacy policies and your privacy settings.

3. How we use your information

We use the information collected to:

• Provide the service: Analyze ingredients according to your personalized profile, translate ingredients, provide recommendations
• Improve the App: Understand how users interact with the App, identify bugs, develop new features
• Personalization: Tailor the user experience to your needs and preferences
• Communication: Send you updates, important notifications, respond to your requests
• Security: Detect and prevent fraud, abuse, and illegal activities
• Research and statistics: Create aggregated and anonymized analyses of consumption trends and ingredients
• Legal compliance: Comply with legal and regulatory obligations

4. Sharing your information

We never sell your personal information. We may share your information in the following cases:

4.1 Partner visions

If you subscribe to partner visions, these partners may receive anonymized statistics about the use of their visions, but never your personally identifiable data.

4.2 Service providers

We work with third-party service providers who help us provide and improve the App (hosting, analytics, payment processing, OCR). These providers have access only to the information necessary to perform their tasks and are required to protect your data.

4.3 Aggregated and anonymized data

We may share or sell aggregated and anonymized statistical data (e.g., trends on avoided ingredients, purchase decision statistics) to third parties, including research organizations and the food industry. This data does not allow you to be personally identified.

4.4 Legal obligations

We may disclose your information if required by law or in response to valid legal requests from public authorities.

4.5 Business transactions

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data retention

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. When you delete your account, we delete or anonymize your personal data, unless we are legally required to retain it.

Images of ingredient lists are processed in real time and are not stored permanently, unless you choose to save a scan in your history.

6. Data security

We implement appropriate technical and organizational security measures to protect your information from unauthorized access, loss, destruction, or alteration. This includes:

• Encryption of data in transit (HTTPS/TLS)
• Password encryption
• Strict data access controls
• Regular security monitoring and testing

However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

7. Your rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Obtain a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit processing of your data in certain cases
• Portability: Receive your data in a structured, commonly used format
• Objection: Object to processing of your data for specific purposes
• Withdrawal of consent: Withdraw your consent at any time (without affecting the lawfulness of processing before withdrawal)

To exercise these rights, please contact us at: contact@mblconsulta.com

8. Sensitive data

We recognize that information about your allergies and medical conditions is sensitive data. We process this information with special care and use it only to provide the App's features. You can modify or delete this information at any time in your account settings.

9. Children

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

10. International transfers

Your information may be transferred to and stored on servers located in different countries. We take necessary measures to ensure that your data is processed securely and in accordance with this Privacy Policy, regardless of the country where it is processed.

11. Cookies and similar technologies

We use cookies and similar technologies to collect usage information, improve the App, and personalize your experience. You can control the use of cookies through your device settings, but this may affect certain App features.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date. We may also send you a notification by email or through the App.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

13. Contact

For any questions about this Privacy Policy or to exercise your rights, please contact us: