Your personal food visions

Vegetarian

The Vegetarian vision is designed for people who want to avoid products containing animal flesh or ingredients derived from it, while still allowing foods such as dairy, eggs, and honey. Its purpose is to make it easier to identify products that truly fit a vegetarian way of eating, including in cases where animal-derived ingredients may be less obvious than they first appear.

Simple and clear

At its core, this vision is very simple: a product is considered aligned when it contains no meat, poultry, fish, shellfish, or ingredients made from them. Plant-based ingredients naturally fit well within this approach, as do mineral ingredients and a wide range of foods commonly accepted in vegetarian diets.

Allowed ingredients

These ingredients may come from animals, but they do not require the use of animal flesh, which is why they remain compatible with this vision.

Animal flesh and derivatives

This vision takes a strict position: if even one of these ingredients is present, the product is treated as not vegetarian. The goal is not to average out the product or soften the result, but to reflect the fact that for someone following a vegetarian diet, the presence of a single incompatible ingredient is usually decisive.

Looking beyond the obvious

What makes this vision especially useful is that it also looks beyond the most obvious ingredients. A product does not need to contain visible pieces of meat or fish to fall outside a vegetarian standard. Some packaged foods include hidden animal-derived substances used for texture, flavor, coloring, coating, or processing.

One ingredient is decisive

If even one non-vegetarian ingredient is present, the product is treated as not vegetarian. The overall rating drops fully when a clearly non-vegetarian ingredient appears. The goal is not to average out the product or soften the result, but to reflect the fact that for someone following a vegetarian diet, the presence of a single incompatible ingredient is usually decisive.

When ingredient origins are unclear

There are also cases where an ingredient may raise concern without being definitively non-vegetarian on its face. Some ingredients can come from animal or non-animal sources depending on how they are produced, and some fats or processing agents may be described in a way that does not clearly reveal their origin. In those cases, this vision remains cautious. That added sensitivity helps surface products that may deserve a closer look, even when the label is not fully transparent.

E-numbers and less familiar additives

Another important aspect of this vision is that it helps with ingredients that are less familiar by name. Certain additives and E-numbers can correspond to substances derived from animal sources, and these are taken seriously when they are known to conflict with vegetarian standards. This makes the vision especially helpful for packaged foods, where incompatibility may come not from the main ingredient list, but from secondary additives used in small amounts.

Who is this vision for?

The Vegetarian vision can be especially useful if you want to scan products more quickly, avoid hidden animal-derived ingredients, or compare packaged foods with more confidence when labels are unclear or highly processed. It is meant to reduce uncertainty and help you identify products that genuinely fit a vegetarian preference, rather than relying only on front-of-pack claims or assumptions based on the product category.

A practical guide

As with every vision in the app, this one is designed to give you a practical and easy-to-read guide. Its role is to highlight whether a product aligns with a vegetarian standard based on its ingredients, including less visible derivatives that often go unnoticed. The goal is to make choosing more straightforward, more reliable, and less dependent on decoding every label yourself.